Looking at the title of this article, you might wonder whether or not it could possibly provide you with any valid information. Are not all niches different? Do not all niches require a different marketing strategy? The answer is both yes and no. While the strategy will remain the same for each niche, you will need to tweak it to fit whatever your specific niche happens to be. Below, I have listed five general prinicles that you will need to understand, regardless of which niche you are marketing to.