Every day millions of people search for things on the Internet. They do these searches using keywords and keyword phrases. When they type these keywords into search engines (like Google) they get back a list of search results (typically ten per page).
The single most important thing you can do to drive traffic to your web site is have one of your company's web pages show up in the first page of the search results for a popular keyword. This will create more business than any other advertising or marketing method you