Niche marketing is one of the most powerful techniques you can use to bring students to your yoga studio. Let me give you an example of how it works. When I speak with a new client, one of the first things I ask them is "Who does your studio primarily serve?" This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a certain uncomfortable silence followed by Lisa hesitatingly speaking, "Well, I guess anyone who wants to take yoga

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