Many new Life Coaches, entrepreneurs and small business owners struggle with choosing a very narrow, selective niche, when they're probably telling the whole world about their new businesses. Successful, prosperous business owners agree that if you have trouble attracting clients and customers, it's because your niche is too broad.

Follow the example of successful marketing. Who does not recognize McDonald's restaurants, with their golden arches and brilliant marketing campaigns?

Broadly speaking, their target market is busy, hungry people who do not want to or do not have time to cook.

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