We Americans love our dogs. Our bossman is a dog – AKA Colin. But did you know that the average pet owner spends $ 10,377 in their lifetime on dog and cat food? * And The estimated spayed by US pet owners was $ 47.7 billion in 2010 according to the American Pet Products Manufacturing Association.
Household income for pet owners include:
30% $ 100K +
20% $ 50- $ 75K
19% Less $ 30K
So how does this play into your marketing planning?