Frequently Asked Questions "Niches are like bathrooms; you never notice one until you need it!" – Primm
1. What is a niche?
A niche fills an unmet customer need. Niches are at the heart of every successful industry, business, product, or service.
Niche marketing is the opposite of mass (general) marketing. It targets specific people with specialized needs.
Niches build industries, businesses, and jobs.
Having a niche is the only way to eliminate competition.
2. Why are niches so important?