You're at a cocktail party. It's Friday night and the end of a brutal work week. The buzz from today's 6th coffee is wearing off. At this point you just want a boozy drink. Straw mandatory, umbrella optional. As you take your first sip, a guy in his early 30's joins you at the bar. Enter painful small-talk:
Guy: "So what do you do?"
You: "Oh, I run a tech start-up, we develop apps."
Guy: "Really? What's your niche?"
You: Awkward silence …