Web guru after web guru will tell you to find a niche market and use it to dominate the search engines. Some will even go as far as to tell you that the only way to sell your product is to use all types of funneling schemes and search engine formulas. Sure these programs work to a degree but there is no substitute for brand building in the same way the corner store does, by satisfying one customer at a time.

When you do that you build your own niche, cultivate your own list of loyal customers that are happy

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