Niche (n)

a. A situation or activity specially suited to a person’s interests, abilities, or nature.

b. A special area of demand for a product or service.

Niching (tr.v.)

To place in a niche.

As a Virtual Assistant (VA), you know about filling a niche because you are already doing it by being a VA. You cater to the administrative, technical, creative, and financial needs of your clients by assisting them virtually. This itself is a niche.

If you’re like many entrepreneurs when first starting in business, you took every job that came along. You did it from a place of necessity. Even if you

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