What's a niche?

Dictionary.com provides a great, twofold definition:

  1. "A situation or activity specifically suited to a person's interests, abilities, or nature."
  2. "A special area of ​​demand for a product or service."

It's safe to say you will be most successful and fulfilled in business if you provide a
product or service that others want or need, in an area that is "right up your alley."

There are thousands of business opportunities but just because something worked
for someone else, does not mean

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