Setting up a home-based business can be a great way to take control over your time, freedom and business building activities. You can imagine creating all the success you want if you put all your ducks in order:

o You're a self-starter? Check.
o You've got marketable skills? Check.
o You've got all your equipment, resources and contacts? Check.

So you're ready to go, right? Nope! Where's your niche?

"Niche" you ask … 'neesh' or 'nitch' … what's that?