As the number of life coaches increases daily, the need to be specialized, to be different, becomes more and more a necessity. Someone once told me that 'niching' describes how you would like other people to remember you, to talk about you, so 'niching' is closely linked to branding.

When I started coaching I did not even know what a niche was. I remember asking myself: 'Is it the topic or the people one chooses to work with?' And 'Will not I lose potential clients by' niching '?' However, trying to

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