In a previous article, I wrote about how people, who were willing to take a survey, would be more willing to buy from you. So your next question should be about what’s a good response rate for customers taking your survey that you can aim for, if you were to break even.

As a rule of thumb, you can aim at a 15 to 20 % survey response rate for single question surveys, and an 8% rate for about 7 to 8 questions. This is a finding by Dr Glenn Livingston, my mentor, who has experienced profitability even at 5%.

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