A niche market is where there is a group of individuals sharing a common problem and in need of a way out. Niche marketing is therefore the coming up with a solution to the problems of that particular niche. Tailor your product or service according to their requirements. Niche marketing is ideal for lone enterprise proprietors. In this kind of marketing, as the marketer you harp on your specific area of expertise.
In order to excel at niche marketing, identify the target audience or a group of individuals who are in