There is a new book out called "Think Niche and Grow Rich" and although I have not read the book, the title is very catchy as it is mimicking Napoleon Hill's famous book titled; "Think and Grow Rich." Neverheless, beautiful ice is very good if you market to a niche you should be able to charge a higher price and specialize. This will allow you to build brand name identity without specific niche and concentration on walking in your customers and walking out your competitors.

So how do you market to a

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