Many people are only just beginning to appreciate the power of blogs as marketing weapons and the key to unlocking it all has to be with articles rather than banners.

Why are blogs so powerful? Actually there are several reasons, the key one has to be the fact that blogs get read a lot and even where people do not visit them directly there are RSS feeds, which are very popular. Then there are also many folks who opt to receive new pages of blog posts from their favorite blogs via email.

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