Most beginning marketers are bombarded with the message that they must find a niche. This particular step is so important that it usually shows up as the first thing you must do when you’re first getting started. However, for as many people telling you to find a niche there are ways to find one, and once you’ve heard three or four ways, you start to wonder who is right.

The truth is that they are probably all right. While that may make things seem even more confusing at first, after some experience you’ll come to find that finding the right

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