If you have not heard the word 'niche' being batted around by Internet Marketers then you have not been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted … a specialized market".
Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around?