If you have not heard the word 'niche' being batted around by Internet Marketers then you have not been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted … a specialized market".

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around?

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