Do you have your own USP? To stand out from the crowd, your business needs a unique selling point. Unless you have invented your own product, you will have competition. Depending on what your business offers for products or services, you must present the aspect of your business that makes what you bring the market that is Unique. When you develop your own unique selling point, the best place to start is with your competition.
Make it a priority to know your competition. Sit down and visit the most popular