Niche marketing is an activity of looking for small but potentially profitable market segments and designing custom-made services or products for that market. It is the same as segregated marketing; however a niche is a small identifiable segment that can be served uniquely.

In niche marketing, you must know exactly your target market or the audience of your product. You must also know the services and products or your special that you offer that of fit to the specific needs of your target market. Now, if you do not know about

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