Niche marketing is the buzz word on the internet but has long held the attention of all advertising and marketing professional in the everyday world of television and radio, even newspapers. If you watch a television show with a large audience of middle aged physically active men, you will find that the commercials aired during that time frame are specifically geared to these men.

Think about the Super Bowl. Consider the hype of the unique and yes, very expensive, advertising campaigns that are aired during a football game that is watched by 144.4

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