Affiliate marketing can be a tough business to break into without the right focus. When setting up your business it's critical that you focus on a targeted niche market.

So, what is a niche market? According to the dictionary, a niche market is defined as a distinct segment of the business marketplace. Another definition is: a niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.

How do I find a niche market?