Welcome to our glorious capitalist society, where every entrepreneur may stay busy at whatever industry like for as long as they wish to be industrious. Just look at those busy wheels of the marketplace turn, will you! Beautiful to watch it all go round, but when you dive in, you'll notice that you have this little factor against which you must struggle to make your business succeed: competition.

Yes, it is kind of a kill-joy that so many of your customers have the option of taking their business somewhere else. Particularly in

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