By definition Niche marketing is a focused targetable portion of any market will the sole purpose of selling ones goods and services. In this case the online market is our primary focus. Why niche marketing? It is common knowledge that not every body needs your product, so the first task is to look for those who will need what you have to sell. The wisdom in niche market is you sell what people want not what you think they want. An Eskimo definitely will not want to buy a cooling unit no matter what you say or how

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