Niche marketing. You hear this term thrown around like a sack of potatoes day in and day out. People use it, many times to impress others with their knowledge of Internet marketing, but sometimes to actually convey some real meaning and content to another. Hopefully, what you’re about to read will fall in the category of the latter and you’ll actually learn something after reading this and the other articles on niche marketing.
So, just what is a niche? Well, the definition is actually quite simple. A niche is a certain segment of the population where you intend to concentrate