A good way to start searching for target markets is to think about topics you are passionate about and well informed about. Then identify the target group that may be interested in these subjects. These are the people who will have great enthusiasm for this subject. Consequently, this target group will confirm your niche market.

Some people base niches around their knowledge of a certain theme. More often than not they have real enthusiasm for what they do and almost certainly will have spent both time and money enlightening them-selves and

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