I just read an interesting article from a direct market newsletter which said that Facebook is able to drive more niche traffic than Google. Now if you are in marketing on any level that information should be very astounding to you.
But notice the article did not say just traffic but what it's talking about is targeted traffic. Niche traffic means that the person looking for a particular passion is being drawn to that Facebook page. Say for example that you have someone who loves their dog; Facebook will be the