There are many things to consider when deciding what online marketing tools you should use. The fact is that if you want to be thoroughly confused, do a Google search on the subject and you will find everyone and their dog trying to sell you something… and most of it is junk.
Online marketing tools are different for everyone and every niche but there are common strategies that all online marketers should use. Before I begin, I want to point out that these are my opinions of what online marketing tools should be used. This subject is a moving target