A niche market is a group of people with common characteristics, issues and concerns.

For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches.

Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. “Therapy” is too broad and non-specific.

Marketing is simply getting the word out about what you do.

Not choosing a target market or markets is like trying to get your voice heard over the din of your whole community.

You aren’t going

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