You can try to be an expert in many phases of real estate, or you can specialize in a niche markets and become the authority in that markets.

There are a number of very successful real estate agents and brokers that have narrowed their real estate marketing niche focus to a specific geographical area, a type of property or a category of consumer. Recognizing the opportunities that are out there and selecting a niche that appeals to you can be a lucrative strategy.

Consider the niche market of opening Assisted Living Homes.

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