Telemarketing is a process of direct marketing in which telecallers make telephone calls to prospective customers in order to solicit them for buying a range of consumers products and services. The telephone is a powerful tool that directly connects a seller to a buyer so that they can talk to each other and can make a common understanding concerning the buying and selling of products and services. Being the most interactive marketing medium, telemarketing allows telemarketers better opportunities to do the following:
- Answer your prospects questions
- Address their concerns
- Overcome their objections
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