Contrary to some valiant attempts in the past by some of the trusty types among us, it is impossible to be all things to all men. This is just as valid in the area of marketing and Internet marketing in particular. I f you reduce it down to doing what you’re good at, the benefits of specialization in niche marketing become more apparent.

Firstly a niche is a sub-component of a larger category. So you clearly identified your niche market, then you establish they are willing to pay for your products or services. The most successful niche is ideally a

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