What exactly does the Long Tail mean?

  • Markets that are not limited to products that have mass appeal
  • Niches that may be unknown on a large scale
  • Products that appeal to a small but dedicated group of devotees, which is fine when production costs are low

Times have changed since only the biggest hits in any market had a chance of selling. Mass production – so necessary to the dawning of the Industrial Age – is no longer necessary, or even desired. In the Information Age, people

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