What exactly does the Long Tail mean?
- Markets that are not limited to products that have mass appeal
- Niches that may be unknown on a large scale
- Products that appeal to a small but dedicated group of devotees, which is fine when production costs are low
Times have changed since only the biggest hits in any market had a chance of selling. Mass production – so necessary to the dawning of the Industrial Age – is no longer necessary, or even desired. In the Information Age, people