The old adage "when everyone's your customer, nobody's your customer" is absolutely true and substantially important. Only giant (ignoreant) companies have the resources necessary to try and market a product to everyone who can possibly buy it; it is a terrible mistake for entrepreneurial companies to market to everyone.

Entrepreneurs Must Create A Sales Breakthrough By Niche-ing Their Business

"Specialization" or "perceived specialization" can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a "big fish in a small pond."

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