The cold hard truth of marketing is that the large corporations have the capacity and the money for massive advertising in order to encourage product sales, easily generating multiple streams of income. Small businesses typically have a very small advertising budget comparable to the amount of money the large corporations spend on pencils in a week.

Contending with the large corporations is not viable or practical when starting up but there is a key to success that most newbie business owners miss. The key to small business survival is to generate multiple streams

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