There are so many reasons today to try out niche marketing, but before you can decide if it is for you, it is best to know just what it means. A definition of niche marketing is the same as a specialized market. A specialized market is when a manufacturer tailors a limited range of products to be sold to a very specific group of consumers. The advantages to niche marketing are clear. One true benefit is when you focus your business through niche marketing; you will make your work more enjoyable.