Someone asked me a couple of days ago “what is a niche market?” and I thought to share that info here today. The answer is that it’s a small segment of the marketplace where the features of a product are specifically aimed at serving a certain group of individuals within the market nook or niche. This would also include a competitive price range and competitive quality also.

It is a small specific part of the marketplace that is focused on, and is highly specialized to meet the needs of customers and to stand above the competition within that niche. An

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