If you have been in marketing either offline or online for more than a few days, you will here a word that people say in many different ways depending where you live in the world. And that word is Niche.

You often here the word niche on the news, on the radio and in newspapers and magazines, and I would guess it just sits there with you as you are more interested in the product or the idea they are talking about and not some niche. But we are in marketing ladies and

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