Niche marketing instills trusting and long-term buyer to client relationships for a company willing to invest the time and money. Most other marketing campaigns seek to bring in immediate clientele or profit and often do not have dedicated repeat buyers. Niche marketing requires delicate information regarding the target group. Companies seeking out niche markets realize the grounds of sale seem relatively simplistic but find difficulty in actually obtaining customers from within the group.

Niche marketing targets groups of interest for people bound together by a certain hobby, activity or common belief structures.

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