To sell a product on a particular interest or to a particular type of person as opposed to the world in general, is known as 'niche marketing'.

Usually a 'niche' is a small or special area that varies is not as popular as another. For example, the subject of "Online Dating" is more popular than "How To Teach Your Parrot To Talk" so the latter would be described as a 'niche'. However, from what I have seen on the Internet and in magazines, the word 'niche' seems to target any area that is

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