What is niche marketing? It's a simple question, and it describes a simple answer. Niche marketing is simply the art of finding a smaller market or group of people within an industry and making money by selling yours or someone else's products and / or services.
If we were to take the car industry and boil it down, we would come up with various sub-topics or "niches" where people are making money. So in essence, the tire industry is a niche of the car industry and the winter