Niche marketing is just what it sounds like – selling products or services to a niche market or a special area of demand. Basically, you would not target the whole world as your market, just those people who have a particular interest in your products or services.
Even a big business can use niche marketing by breaking down their product range into smaller pieces. For example a computer manufacturer would not just sell PCs, they'd sell netbooks, laptops, printers, external hard drives, cables, memory cards and so on. So, someone who already