Niche strategy as the word suggests is an action plan to tap into the niches you specialize in. You could set up a niche store or your niche marketing strategy could be based on other things. What are the determinant factors? Let's find out …

Before we get into what is niche strategy, to recap, a niche is an expertise area that you have. And a niche market is an audience set that you know extremely well who need your niche knowledge or products. You do have some means to

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