Today I want to talk about your niche. A niche is a business that targets a very specific group of people with shared interests, passions or desire.

An example of this would be a vapor shop, these are really popular now and people who smoke now have an option to help them quit for good.

These specialty stores are everywhere now.

You can find them on corners by 7-11, across the street from Starbucks and even in truck stops.

A good example of what a broad niche is

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